Top management support is often very necessary when implementing anything new in any organization. This is due to people’s inherent resistance to change. Any change is invariably viewed as a “threat” for most people because it will drive them out of their zones of comfort and force them to adapt to the change. For those who are very set in their ways already, doing so is unpleasant. It involves a substantial risk of failure, hence the usual resistance to make the necessary adjustments. Adopting new technologies is best done in a way that is not disruptive but it is often not preventable that way.
Professional Partnerships
There are 5 major factors that spell the success or failure of new technologies that are adopted. These 5 crucial factors are leadership, end-user, promotional, organizational and technical. Anybody contemplating or advising top management should pay attention to these areas. Indeed, technology implementation is hard work on everyone concerned and it is imperative that the benefits of the new technology are clearly spelled out to employees and other end-users within the organization.
Marketing Orientation